Case History

Goulds Pumps is part of ITT Industries, Inc. (www.itt.com) that supplies advanced technology products and services in key markets including: fluid and water management including water treatment; defense communication, opto-electronics, information technology and services; electronic interconnects and switches; and other specialty products. Headquartered in White Plains, NY, the company generated $6.8 billion in 2004 sales.

This programme is a case history of an intensive corporate communications programme introduced by the company in the early Nineties that contributed greatly to the company's radical change in fortunes. This communications programme was extremely advanced for its time and experience gained by the MillenniaVision team in this process has served as an invaluable blueprint for other innovative corporate communications projects.